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1. We believe that anyone who wants to improve their performance can

2. Everyone performs below their potential
• most teams perform a long way below their potential
• all businesses could perform better
• raising performance is the core strategic challenge for
every business
• an issue which is addressed by performance coaching

3. Performance coaching helps people to stretch themselves, focus on rewarding goals, and achieve them

4. As coaches, we owe it to our clients to know what we are doing, and to do it well
• by paying close attention to them and to their needs
• listening to them deeply
• making it clear that they are responsible for their learning
• using a clear form of coaching contract
• practising continuous professional development
• coaching them in a professional way against a measurable plan
• prepared to decline or refer them elsewhere if appropriate

5. Great coaches are better than good ones
• the essence of business performance coaching is to accelerate clients learning, towards a goal
• a professional coach should always do this competently
• what drives us is the idea of doing it brilliantly.

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Liz Nowlan has been a business adviser with southlondon.biz and Merton Chamber of Commerce for 7 years. Clients always comment positively on her knowledge and professionalism and the difference she makes to their business.
Diana Sterck CEO
Merton Chamber of Commerce
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